This Marketing Scorecard is designed to help you understand exactly where you are with your marketing. What's working, what's not working and where do you need to pay the most attention to improve your marketing?
Score yourself from 0 to 5 for each statement below. Just put your score in the fields provided and the subtotals and total will fill in automatically.
A Note About the ScoreCard. The areas on the ScoreCard are all action-oreinted items. They are the things you need to be, do and have for powerful marketing. My experience has proven that improving any of these areas can have a major impact on your marketing effectiveness. The trick is knowing what to improve and how to improve it.